“We have run pilots in several states already, but this is the first large-scale deployment. “Mobile Market+ is the only mobile solution that can process all types of benefits cards, across all states with the same device,” explains Josh Wiles, president of Novo Dia Group. It is very easy and intuitive to use and there is almost no set up involved.” “Many farmers are technology resistant but they have quickly adopted the new payment device. And a new group of customers are finding their way to the farmers markets and more money will be spent on locally grown produce,” says Joe Lesausky, assistant market manager at the Fulton Street Farmers Market. Thanks to the Mobile Market+ solution, vendors can process card transactions on the spot. “Before, our vendors missed out on most WIC and SNAP purchases since they had no equipment to process electronic benefit cards within their stands. Market managers and vendors can access transaction reports directly from the iPod touch or through an internet portal. The customer has the option of receiving the receipt by email, in a text message or an optional printed receipt. Customers swipe their benefit cards, enter their personal pin codes, and are able to view the card balance and all approved items purchased directly on the screen. Now sales transactions are processed on an iPod touch, which has a snap-on magnetic card reader attached. Often, vendors shared one EBT terminal to process transactions, thus unable to process payments on the spot making it inconvenient and time consuming. This effort is part of an initiative, making fresh produce, from farmers markets, more readily available to low-income families.īefore implementing Mobile Market+, farmers markets had very limited ability to accept electronic benefit cards. Additionally, vendors can process debit and credit card transactions with the same device, providing even more sales opportunities with no extra hardware investment.
#Mobile market app snap software
The Mobile Market+ solution enables farmers markets to accept electronic benefit cards (EBT), making fresh, nutritious, local produce accessible to families receiving food assistance.Īustin, TX – J– Novo Dia Group, Inc., a software development firm specialized in the health and human services industry, today announced that 325 iPod touch devices with the Mobile Market+ point-of sale (POS) application have been deployed at 26 farmers markets in Michigan, enabling participating vendors to accept several types of benefits cards, including the Supplemental Nutrition Assistance Program (SNAP), Women, Infants and Children (WIC), Electronic Benefits Transfer Cash Value Benefits (WIC EBT CVB), Farmers Market Nutrition Program (FMNP), and Summer EBT for Children (SEBTC). Mobile payment solution from Novo Dia Group enables Michigan Farmers Markets to tap into the SNAP and WIC market
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